The Journey of Conservative Icon to Anti-ICE Emblem: The Remarkable Evolution of the Frog

This revolution won't be broadcast, yet it might possess webbed feet and bulging eyes.

Furthermore, it may involve a unicorn's horn or the plumage of a chicken.

As protests against the leadership persist in American cities, protesters are adopting the vibe of a local block party. They've provided salsa lessons, handed out treats, and ridden unicycles, while officers observe.

Mixing comedy and political action – an approach social scientists refer to as "tactical frivolity" – is not new. However, it has emerged as a hallmark of American protest in recent years, adopted by all sides of the political spectrum.

And one symbol has emerged as particularly salient – the frog. It started after video footage of a confrontation between a protester in an inflatable frog and ICE agents in Portland, Oregon, went viral. From there, it proliferated to protests nationwide.

"A great deal at play with that little inflatable frog," notes an expert, a professor at UC Davis and an academic who studies creative activism.

The Path From Pepe to Portland

It is difficult to examine protests and frogs without mentioning Pepe, a web comic frog co-opted by online communities throughout an election cycle.

When the character gained popularity online, it was used to express specific feelings. Later, its use evolved to express backing for a candidate, even a particular image retweeted by the candidate himself, portraying the frog with recognizable attire and hairstyle.

The frog was also portrayed in certain internet forums in darker contexts, portrayed as a hate group member. Participants traded "unique frog images" and set up cryptocurrency in his name. His catchphrase, "feels good, man", was deployed a shared phrase.

But Pepe didn't start out so controversial.

Matt Furie, artist Matt Furie, has expressed about his unhappiness for its appropriation. The character was intended as simply a "chill frog-dude" in his comic world.

Pepe first appeared in an online comic in the mid-2000s – non-political and famous for a quirky behavior. In a documentary, which chronicles Mr Furie's efforts to take back of his work, he said his drawing came from his time with friends and roommates.

As he started out, the artist experimented with sharing his art to early internet platforms, where people online began to copy, alter, and reinterpret the frog. When the meme proliferated into fringe areas of the internet, the creator tried to disavow the frog, even killing him off in a final panel.

Yet the frog persisted.

"This demonstrates that we don't control imagery," states Prof Bogad. "They can change and shift and be reworked."

Previously, the association of this meme resulted in amphibian imagery were predominantly linked to the right. This shifted in early October, when a confrontation between a protestor wearing a blow-up amphibian suit and a federal agent in Portland, Oregon went viral.

The moment occurred shortly after a decision to send the National Guard to the city, which was described as "war-ravaged". Protesters began to assemble in large numbers on a single block, just outside of a federal building.

The situation was tense and an immigration officer used a chemical agent at the individual, targeting the air intake fan of the inflatable suit.

The protester, Seth Todd, reacted humorously, remarking he had tasted "spicier tamales". However, the video went viral.

The costume was not too unusual for the city, famous for its eccentric vibe and left-wing protests that revel in the absurd – outdoor exercise, retro fitness classes, and nude cycling groups. Its creed is "Embrace the Strange."

This symbol was also referenced in a lawsuit between the administration and Portland, which argued the deployment was illegal.

Although a judge decided in October that the president had the right to send personnel, a minority opinion disagreed, referencing in her ruling demonstrators' "propensity for using unusual attire while voicing opposition."

"It is easy to see the majority's ruling, which adopts the description of Portland as a war zone, as simply ridiculous," she stated. "Yet the outcome goes beyond absurdity."

The action was halted by courts soon after, and personnel withdrew from the city.

Yet already, the frog was now a potent protest icon for progressive movements.

The inflatable suit was spotted in many cities at No Kings protests that fall. There were frogs – along with other creatures – in San Diego and Atlanta and Boston. They were in small towns and global metropolises abroad.

The frog costume was in high demand on major websites, and became more expensive.

Shaping the Visual Story

The link between Pepe and the protest frog – lies in the interplay between the humorous, benign cartoon and underlying political significance. This is what "tactical frivolity."

This approach rests on what Mr Bogad calls the "irresistible image" – frequently absurd, it acts as a "disarming and charming" act that draws focus to a message without needing obviously explaining them. This is the unusual prop used, or the meme you share.

The professor is both an expert in the subject and someone who uses these tactics. He's written a text on the subject, and led seminars around the world.

"You could go back to the Middle Ages – when people are dominated, absurd humor is used to express dissent a little bit and still have plausible deniability."

The purpose of this approach is three-fold, he says.

As protesters take on the state, a silly costume {takes control of|seizes|influences

Christine Klein
Christine Klein

An avid explorer and travel writer with over a decade of experience in documenting remote destinations and outdoor adventures.